The Quick Version: Cornerstone shares and provides top quality men’s toiletry products to 170,000+ customers when you look at the U.K. Its shaving products, cosmetic line, hair-loss treatment options, and subscription bins give men an opportunity to update their unique morning programs and groom on their own to appear and feel their finest. If you are buying a unique gift woman looking for men a boyfriend, partner, father, or bro, you’ll be able to browse Cornerstone’s customized razor manages and luxury gift cardboard boxes for a few a few ideas.
My sweetheart and I also were dating for only two months whenever his birthday celebration loomed from the diary. He mentioned I didn’t have to get him one thing, but I wanted to exhibit that we cared. Thus I explored websites for something useful, satisfying, and personal. After rejecting polo t-shirts and bottles of cologne, At long last decided on a shaving system.
We understood from up-close experience that shaving often irritated my boyfriend’s epidermis, in which he struggled to keep their face silky smooth. I provided him one or two premium services and products to make his everyday shaving routine more straightforward to control, and in addition we both reaped advantages.
U.K. business person Oliver Bridge started Cornerstone in 2014 to compliment men and provide them the shaving and skincare products to deal with themselves on a new degree. This business is targeted on men’s comfort, health, and comfort.
Through the years, Cornerstone features expanded their range to feature every little thing guys need to take care of by themselves while making a clean begin to the day. Its on line racks feature deodorant, hair-loss treatments, lotion, multi-vitamins, mouthwash, as well as condoms. Foundation works down a subscription product, so people can tailor a delivery routine and restock a common products month after thirty days or time after time.
Cornerstone features shipped over 1 million instructions up until now this year, and crowdfunded organization has actually increased over £8 million.
Vivien Hinds, the PR individual for Cornerstone, mentioned the business’s ordinary buyer is a “busy working man would younot have time for you go right to the store.” These males vary in age from 18 to 65, and additionally they enjoy having a quality solution like Cornerstone to their rear.
The luxurious present Box Can meet All Shaving Needs
The Cornerstone team places countless idea and effort to the products. They will have designed cosmetic items that are vegan-friendly and cruelty-free, and additionally they’ve developed shaving registration cartons to make it easier for guys to keep their bathroom cabinets stocked with all the correct products.
Per Vivien, 92% of customers are males, and 8per cent are ladies who are buying on their own or with respect to the males in their physical lives.
The luxurious Gift Set is one of Cornerstone’s best items, specially around the breaks. The bundle consists of a personalized chrome razor handle, 6 German designed razor blades, pre-shave scrub, as well as other sensitive cosmetic items. The present set also incorporates a voucher for a price reduction throughout the customer’s basic membership order. That way, the gift is not only a one-time thing as it can inspire a unique daily health program.
The Cornerstone membership is easy to handle on the web. Clients can modify the timing and products to match their demands, preferences, and schedules.
“there is a constant have to worry about modifying your own program or not having enough material or nipping off to the shop,” Vivien stated. “possible totally modify it to your self which simply tends to make circumstances less complicated in regards to our people.”
Whether you’re giving the man a totally stocked subscription package or a shaver handle together with his initials onto it, you’ll be able to search foundation’s products for innovative and good ways to pamper yourself or your guy. Its completely stocked membership boxes, individualized razor handles, and high quality skincare services and products put private convenience initial.
Design From Member suggestions to publish unique Products
Cornerstone provides over 170,000 members. These individuals make use of Cornerstone services and products regularly and offer valuable opinions into group. The firm prides alone on getting people-powered â all things considered, it had gotten its beginning through crowdfunding â and it also incorporates comments from customers into their generation procedure.
Once the team aims to start brand new drug products, it utilizes their people to allow them understand what path to just take and what forms of products will resonate the help of its client base.
“I completely love this business. First-class services customer service is the best.” â Trustpilot post on Cornerstone
“We use the users to try new items before we start all of them,” Vivian described. “therefore, we understand when we carry out create the last product, we’re creating something all of our consumers wish â not what we desire or other individuals wish. It’s totally member-focused.”
Many Facebook ratings mirror the fulfillment built into the items. “The products themselves are brilliant,” mentioned Stephen A. “I’m proud to state I’m part of the Cornerstone customers, and I’ll end up being purchasing a lot more of their products in my own next package!”
Another Facebook reviewer stated Cornerstone’s shaver is his all-time specialty. “I’ve been shaving for 32 many years, and that I can rather confidently say, without the concern, your shave utilizing the Cornerstone was actually probably the most comfortable and fulfilling shave I had,” the guy stated. “i am definitely pleased using my choice, a determination well-crafted, albeit any I wish I’d made long ago.”
In addition, 74% of Trustpilot reviews rate Cornerstone as outstanding, and another 15percent say they are fantastic. “therefore energizing to have a business enterprise that values customer service,” John composed. “Kindly keep writing, Cornerstone, and you’ll have the company for quite a while.”
Earlier this current year, Cornerstone established treatment options for impotence problems and alopecia. Seeking to the near future, the group intends to consistently assist guys around the world by more expanding their unique selection of health insurance and well being services and products for men.
Foundation at this time has numerous tasks in the pipeline, yet it continues to hear clients to bring about new tactics and enjoyment. “We make use of all of our people’ feedback each step on the means,” Vivien told all of us. “We pay attention, we adapt, so we leave users experiencing heard and appreciated.”
A People-Powered organization located in Central London
Oliver Bridge started Cornerstone in July 2014 because he planned to create a guy’s day shaving regimen less of a discomfort. He sat down at his dining room table and created a strategy to have top-quality skin-care and shaving items in to the arms associated with busy Londoner.
Thanks to the power of crowdsourcing, their business grew quickly and turned into one of the most preferred and reputable self-care item suppliers into the U.K.
Today, Cornerstone has actually a group of 24 enthusiastic and brilliant people who are passionate about the company’s goal.
“its a great company to operate for,” Vivien informed us. “we are people-powered, therefore we have actually an excellent customer care staff and fantastic power.”
Vivien spent some time working at Cornerstone for nearly three-years, and she stated she enjoys the work-hard, play-hard society at company. Foundation organizes personal occasions, such as once a week delighted many hours and mini-golf competitions which get everyone else chuckling and achieving an enjoyable experience inside their off several hours.
Associates have the versatility to put their particular several hours and work at home occasionally. There’s no hierarchical control system. Rather, folks are trusted to get their work done.
Work maintains an agreeable environment with music playing into the back ground while every person operates in the wild format. Occasionally the organization earns steak meals or other goodies to boost comfort. During major sports competitions, the Cornerstone staff will take their own notebook computers to the kitchen area, install a projector, and watch the match even though they work.
“It is an extremely fantastic society and ecosystem to get into,” Vivien stated. “Because we’re reasonably little, you will see your own effect and exactly how your projects assists business. Everyone is recognized for his or her perseverance aswell.”
Cornerstone brings top quality Supplies towards Door
Sometimes it may be difficult to find a good gift for a significant various other. If you want to think outside of the polo-shirt field and present him some thing he’ll use each day, you should think about purchasing Cornerstone membership field for this special guy in your lifetime.
A Cornerstone shaving system is actually a fun gift suggestion given that it allows men to boost their shaving encounters. My boyfriend appreciated my attempts to pamper him on his birthday, and then he began making use of pre-shave and aftershave items to soothe shaver burn from their skin. In a few days, the guy looked much better, smelled better, and believed much better.
Foundation supplies a range of deluxe toiletry items to help males hunt their utmost on their then date night. When it comes to high quality skincare, this company delivers the products.
“a big focus for us is actually making certain the users are happy,” Vivien mentioned. “These days folks are thus busy, therefore we carry out whatever we could to create their real time quicker by automating the restroom for males, whilst continuing to produce top-notch products.”
